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Despite punitive tariffs and the impact of the pandemic, there are growth opportunities for Scotch whisky in emerging markets such as India and China. We predict the brands poised to take the category by storm next year.

US tariffs, Brexit uncertainty and Covid‐19 have pummelled the Scotch whisky industry this year. After a record export year in 2019, there is no sugar‐coating the grave impact this year’s geopolitical storm has had on the sector.

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