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Susan Morrison, Chief Executive of The Scotch Whisky Experience in Edinburgh, has been appointed as the new Chair of the Association of Scottish Visitor Attractions (ASVA), the body which represents the interests of the visitor attractions sector in Scotland.

The appointment was confirmed at ASVA’s recent two-day Autumn Conference at the Crieff Hydro Hotel in Perthshire.

Having spent her whole career in the visitor attraction sector, Susan has been Chief Executive of The Scotch Whisky Experience since 2018, following 14 years as a board director and 19 years as General Manager.

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Highlands Whisky Company, 26 Bonnethill Rd, Pitlochry PH16 5BS